LISH

OVERVIEW
Lish is an online marketplace that delivers handcrafted meals from popular local chefs in Seattle. During my work there, I got to wear a lot of different hats as well as collaborating with a product team on the app UX process from concept to completion for various features.
When I joined Lish, they had already created their website, but they were working on designing their mobile app to provide a better experience for users. A lot of people want to have healthy dinner waiting for them by the time they get from work. With the Lish app, they would be able to order food from top chefs on their way home with only a few taps on their phone screen.
PROCESS
Since the app was an extension of their website, they had already developed their branding, including color palette, look, tone, and feel. When designing the menu page of the app, I put myself in the user’s shoes to identify their goals and aligned these goals with the goals of the company.
After brainstorming, these were the features I developed:

• Show the menu with meal preorders for the three days.

• Description of the dish and its ingredients.

• Chefs and their bios.

• Price of each meal.

• Ability to purchase.

• Ability to read customer reviews.

Menu for three days.
As I mentioned earlier, one the features that had to be designed is the three day menu preorder. It took me some time to find the best way to execute it. At first, I tried to include different drop-down menus where users could pick the day he/she is looking for. However, after comparing it with the final version, drop-down menu required more steps for users to get to the page. That’s why I’ve decided to go with a button version on the top of the page to eliminate the number of steps users should take.
Menu & Dish description.
The common reason people would open the Lish app is that they’re looking for a meal. That’s how I knew that we wanted to show products to users right away to get them excited about the food. However, every dish needs a description of the ingredients as well as additional information. That’s why every picture on the menu is a link to its description as well as to customers reviews. Later in the process, we added different tags to dishes like “vegan”, “gluten-free”, “spiciness level” that help people identify right away if the dish is what they are looking for.
Chefs bio.
Another challenge was to come up with a way to include chef’s bios to the app design without making the pages overwhelming. The Lish business model was to deliver food from top local chefs directly to people’s home, so it was absolutely important to include information about each chef. This information also adds a personal touch to every meal. For this reason, I had to play around with information hierarchy on the page. As a solution, I added the chefs picture to every dish and gave users the ability to learn more about them if a user clicked on a photograph. This way, when user found the page they sees the most important information like meal name, picture, price and if they're interested to learn more about chef they just need to click on their picture.

Chef bio view

WHAT I LEARNED
Working at Lish was an amazing experience since I got to work directly with developers as well as get insights into what our chefs or users thought about the app. I learned and practiced a lot of putting myself in the shoes of our customers and to anticipate their needs. Since the launch of the app the company grew by 25%.

Final result

THANK YOU!